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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

RhythmOne


RhythmOne is an online advertising company that connects digital audiences with brands through premium content across devices. Our mission is to maximize return on spend by providing the most efficient and effective marketplace for digital advertising. Our cross-screen platform provides a highly scalable, brand safe environment for advertisers to reach audiences at scale, and access video, rich media, display, social and native ad formats.

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Etymological theory recognizes that words originate through some basic mechanisms e.g. borrowing or the adoption of loan words. Advertising being a young profession is constantly borrowing from other disciplines e.g. it borrowed the term 'equity' from the world of finance and 'personality' from the field of psychology. Here is the lighter side of a few words in the advertising man's dictionary....
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Six months after the Interactive Advertising Bureau’s Tech Lab released final specs for ads.txt, the programmatic supply chain is embracing it as a minimum standard for filtering inventory. Since RTBlog first reported on a Pixalate tracking study of publishers incorporating ads.txt, the number has grown from 3,523 in September to 53,390 currently....
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As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months. Digital video advertisers are turning to connected TV and OTT to extend their audience reach even further in the digital realm. However, early adopters are finding that pairing digital data with connect...
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As social media platforms have pivoted to video, they’ve gotten publishers to adapt. But one medium has been left out: podcasts. The audio form has been a boon for publishers seeking engaged audiences, but podcast producers have had to be extra creative to get it noticed on social media. “Social media platforms are incredibly visual. They really emphasize video,” said Michael Gold, social media strategy editor at The New York Times. But the default format is to have video on mu...
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Instagram is to introduce adverts to its Stories feature as it looks to further monetise its social imaging service.The Facebook-owned app introduced ads to users' timelines last year, but they will now also start appearing inside Stories - the collections of photos and videos users can put together and share with their followers. Instagram says it will initially offer the new feature to 30 advertisers, but it is expected to roll out globally within the next few weeks.The adverts will consis...
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.