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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

Adludio


Adludio are the world's leading Sensory Advertising Platform: mobile advertising that uses touch & haptic sensory feedback technologies to create ads proven to be 10x more memorable.Adludio was named 'Best Advertising Company'​ at TechCrunch Europa Awards, ‘Hot Company of the Year’ at Festival of Media Global and Festival of Media Asia Pacific, was awarded the MOMA'​ 'Best User Experience'​ award & Lions Eurobest Innovation award.

RELATED NEWS


Google has announced that they will soon roll out a tool for advertisers that uses credit and debit card usage data from stores to obtain insight into the purchasing habits of people who see its ads. The new tool is aimed at bringing physical sales that maybe derived from online ads into the limelight in order to more accurately gauge the effectiveness of online ad campaigns. Google did not announce exactly when advertisers could expect the tool to roll out, except by saying “in the coming...
ANDROID NEWS
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The media buying arms of the world's largest advertising holding companies have released their ad spend forecasts for the coming year. Variety reported on the estimates from WPP’s GroupM and Interpublic Group’s Magna Global, while Reuters outlined the forecast from Publicis-owned Zenith Optimedia...
BUSINESSINSIDER
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Google Ads has rolled out new features to the Ad Preview and Diagnosis tool, which will give advertisers more insight into who is seeing their ads. The new features are also designed to help advertisers take immediate action to fix issues with ads not being shown. The Ad Preview and Diagnosis tool now let advertisers preview ads based on the audience they will be shown to. Previously, this tool had the ability to preview ads by search term and filter by location, language, and device. Until now ...
SEARCH ENGINE JOURNAL
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As Facebook looks to recruit news publishers for daily and weekly shows for Facebook Watch, the company is proposing a wide range of budgets depending on the type of programming. For now, Facebook has committed to fund news programming for Watch for a year. Generally speaking, the company is proposing budgets that range from $5 million to $10 million annually for daily news programming; for weekly shows, Facebook is willing to pay around $1 million to $2 million, though those budgets are largely...
DIGIDAY
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SAN FRANCISCO — Get ready to see ads on Google Maps.
Google is experimenting with ways for local businesses to reach consumers including new "promoted pins" on Maps that pop up when you are near an advertiser, say Starbucks, McDonald's or a gas station....

USATODAY.COM
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After more than four decades in the advertising industry, Ludi Koekemoer’s Lifetime Achievement Award at the recent AdFocus Awards is well deserved. As the author of several industry textbooks, he is regarded as something of a guru with a wealth of experience in advertising, brand management, strategic planning, and new product development.  Much has changed in advertising in the past 46 years, he says. It’s a very different landscape today, with most agencies struggling to rema...
BUSINESSLIVE
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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...