home.aspx
 
EVENTS

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

Academy of Digital Media


Academy of Digital Media (formerly The Laredo Group) is the premier training company for digital media training. Courses are available as on-demand webinars, in-person public seminars and customized, in-house private training sessions. The Academy has provided proven and effective digital media training for media sellers, buyers and marketers…in Fundamentals through Advanced media knowledge and concepts. In addition to learning and comprehending the complexities in buying and selling digital campaigns, we also teach the basic and advanced consultative sales skills and insights needed to compete and succeed in a hypercompetitive marketplace.

RELATED NEWS


Google has introduced a new set of tools that will let content creators test and measure the impact of YouTube videos. The new set of features, which Google is calling YouTube’s “creative suite,” utilizes the power of AdWords’ reporting capabilities to conduct experiments and uncover creative insights....

READ MORE

The tourism authority says the Wild Atlantic Way campaign "is aimed at cities with good access to the region". The campaign will include outdoor ads, a month-long partnership with a Classic FM radio show, and digital advertising. Taxis in several cities - including Liverpool, Glasgow, Edinburgh and Manchester - will also be wrapped in 'high impact Wild Atlantic Way imagery'....
NEWSTALK
READ MORE

In advance of each iteration of a manufacturer’s smartphone, speculation is rife as to what new technology will be included and how this will enhance our lives. What is clear from the range of smartphones that are currently available, along with predictions about future models, is that screen size is a critical way to gain a competitive advantage. Big screens, small handsets Apple’s most recent model, the iPhone X introduced features such as facial recognition to unlock the device th...
MARKETING TECH NEWS
READ MORE

Instagram is expected to announce on Wednesday that it has reached more than 1 million monthly active advertisers, as the Facebook Inc-owned photo-sharing app tries to become a center of online commerce.The number of advertisers has grown five-fold from 200,000 a year ago, Instagram's vice president for business, James Quarles, said in a phone interview this week. He called the 1 million number a "milestone."Facebook bought Instagram for $1 billion in 2012, and initially, the app h...
REUTERS
READ MORE

MullenLowe Group has acquired PR and strategic comms agency Salt as it adds public relations to its "hyperbundled" offering in the UK and Asia. Alex Lekikh, the Interpublic ad agency’s global chief executive, told Campaign the move reflected his belief that the disciplines of creative advertising and PR needed to be "smashed together" as clients required a more integrated offering. Salt will be renamed MullenLowe Salt and, in the UK, will sit alongside MullenLowe London...
CAMPAIGNLIVE
READ MORE

Databerries is announcing that it has raised $16 million in Series A funding — money that will help the Paris-headquartered company launch in the United States.The startup describes its approach as “real life targeting.” It works with brick-and-mortar retailers to direct their ads at consumers who have been to their store or a competitor’s store, then allows those retailers to measure when their ads actually result in store visits.The platform was first launched in Decemb...
TECHCRUNCH
READ MORE

EVENTS

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...