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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Academy of Digital Media


Academy of Digital Media (formerly The Laredo Group) is the premier training company for digital media training. Courses are available as on-demand webinars, in-person public seminars and customized, in-house private training sessions. The Academy has provided proven and effective digital media training for media sellers, buyers and marketers…in Fundamentals through Advanced media knowledge and concepts. In addition to learning and comprehending the complexities in buying and selling digital campaigns, we also teach the basic and advanced consultative sales skills and insights needed to compete and succeed in a hypercompetitive marketplace.

RELATED NEWS


Culture secretary Karen Bradley has told MPs that she is "minded" to refer it to the Competition & Markets Authority to investigate.However, she felt there was a risk that the deal could threaten media plurality, especially over the provision of news if other providers were squeezed in an already tough market. Advertising is set to fall "over the next two years", according to an Enders Analysis forecast quoted by Ofcom....
CAMPAIGN
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Snapchat is making a bigger play for direct-response budgets, and brands are taking notice. Ad executives have noticed a change in tack when Snapchat pitches its ad business. The platform isn’t just interested in creative budgets, and its commercial team isn’t focused on using reach and impressions to sell ads. There’s more emphasis on how formats like videos and geofilters can be optimized to drive business goals, such as app installs and even sales in some cases. For Snapchat...
DIGIDAY
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Google is giving all advertisers the ability to run 15-second non-skippable video ads. Previously, these ads were only available to select advertisers through YouTube reservation, which is similar to Google Preferred. Google is bringing the 15-second non-skippable video ad format from YouTube over to Google Ads and Display and Video 360. In an announcement, the company states: Advertisers can utilize 15-second non-skippable video ads by going to Google Ads or Display and Video 360 and setting up...
SEARCH ENGINE JOURNAL
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When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Are Born are lifting the spirits and fortunes of Hollywood studios. It is much-needed good news as theater attendance continues to decline. In the U.S. and Canada, fewer people went to the movies in 2017 than any year since 1992, leading to a 5.8 percent decline in theater admissions. To reverse the box office decline, studios must change the way they launch and market new releases. Consider t...
ADWEEK
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Mike Shields, an alumnus of Adweek and most recently a senior editor at The Wall Street Journal covering media, has been tapped to expand Business Insider’s advertising coverage. Starting May 8, he will serve as advertising editor.In a rare and odd twist, the person he is basically taking over for, Lara O’Reilly, has joined the Journal. Based in London, O’Reilly started this week as a senior editor covering media and marketing. She is also responsible for the daily CMO Today ne...
ADWEEK
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Google Inc. said in a letter to senators that it still allows app developers to scan and share data from users' Gmail accounts. The letter, which was sent in July in response to questions posed by top Senate Republicans about potential misuse of information in user emails, said that while Google stopped scanning emails for ad targeting, developers still have access to accounts. Google released the email to the public on Thursday. Susan Molinari, Google's vice president for public policy ...
THE HILL
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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...