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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Autotrader US


Autotrader, launched in 1998 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. Autotrader aggregates in a single location almost 4 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 14 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, Autotrader unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. Autotrader is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.

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Would you like to level up your social advertising in 2017? The first few weeks of January are a crucial time to hit the ground running and gain valuable insights to carry your strategy throughout the year.This post will walk you through some tips and tricks on how to make the most of your social ads in 2017.1. Capitalize on reduced advertising costs Q4 is notoriously the most expensive time to advertise on social platforms. The reason is fairly obvious: Large retailers and e-commerce stores all...
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Facebook announced Tuesday it is rolling out a service called "Advanced Measurement" to all advertisers - not just its biggest spenders - that will allow them to measure the effectiveness of their campaigns across Facebook's properties versus how they performed on competitor sites and apps.Advertisers can soon use Advanced Measurement to assess which platforms - such as Facebook, Instagram, search, or display ads on Google - drove the most purchases on their online store, or had th...
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The SXSW conference has a history of being home to some of the most elaborate marketing events imaginable. Whether it’s a chance to stay over at the Bates Motel, visit the restaurant from Breaking Bad, or see Kanye and Jay Z perform (courtesy of Samsung), it’s as much a part of the show as technology talks and movies. But this year a new style of tie-in swept the festival: the escape room....
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Ogilvy & Mather today announced the appointment of one of the most awarded creative directors in Asia, Francis Wee, as Executive Creative Director of Ogilvy & Mather Advertising Singapore, effective immediately. In 2016 the agency was named Singapore Creative Agency of the Year by Marketing Magazine and Campaign Brief Asia. It was also named Digital Agency of the Year 2016 by Campaign Asia and Singapore’s Creative Circle Awards.Wee officially joins the Singapore office following a ...
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Little more than a month before the Super Bowl, Bell Media is launching an appeal of new rules to allow U.S. television commercials to run on Canadian airwaves during the big game, adding a fresh legal challenge to a recent chorus of lobbying and public relations efforts to change the policy....
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SAN FRANCISCO — Even Facebook users deploying ad-blocking software will begin seeing ads on the desktop version of the social network.
Starting Tuesday, Facebook will make it tough for ad-blocking software to distinguish between a status update and a sponsored ad on the desktop version of the social network....

USATODAY.COM
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...