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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Autotrader US


Autotrader, launched in 1998 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. Autotrader aggregates in a single location almost 4 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 14 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, Autotrader unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. Autotrader is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.

RELATED NEWS


LinkedIn is taking steps to make advertising on its platform easier with a complete overhaul of the campaign creation process. The company has announced a public beta release of ‘Objective-Based Advertising in Campaign Manager,’ which is said to lay the groundwork for further changes to come next year. LinkedIn’s new campaign creation process begins with advertisers choosing the objective that matters most to them. Then LinkedIn’s campaign manager surfaces only the ad for...
SEARCH ENGINE JOURNAL
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Google appears to have expanded its Featured Snippets to include Google Suggest navigational buttons. This function was previously announced in January. When a user enters a vague search query for which there are more nuanced variations, the featured snippets will now show navigational “chiclets” style buttons that help users navigate to a more specific response. This kind of featured snippets appears to be appearing in more searches. The navigational buttons appear to be an extensio...
SEARCH ENGINE JOURNAL
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In total, Bing’s expanded text ads now support up to three headlines and two descriptions. Two descriptions at 90 characters each mean advertisers can utilize up to 180 characters in total. Each headline area supports up to 30 characters. Individual headlines will be separated by a “|” symbol. In some cases the third headline may not appear, however, so make sure the most important text is included in the first two headlines which are guaranteed to appear. Bing says the device ...
SEARCH ENGINE JOURNAL
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One of the reasons that internet has expanded as swiftly as it has can be attributed to the remarkable growth of e-commerce. Consumers now prefer to shop for everything from clothes to vehicles on the internet. In order to tap into this exploding market, organizations have progressively moved more of their efforts online. The entire business model of e-commerce giants like Amazon are based on cloud marketing; utilizing the tools of internet to connect with customers. Creating a consistent buyer ...
OPENPR
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Bill O’Reilly would be on television this evening if Mercedes-Benz and other advertisers had not pulled their ads from running during his show.  These advertisers muscled O’Reilly off the air because it became factually apparent he grossly mistreated women in the workplace....
MEDIAPOST
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It is an open secret that telecom brands are responding to Reliance Jio's free data offer. An offer that Jio has been providing its consumers since late 2016. Only recently, Airtel came up with its outdoor ad featuring Sasha Chettri wooing people to move to the network and enjoy it's 4G services for one year.Recently, Idea Cellular launched its new TVCs taking a potshot at Jio and Airtel's strategy by showing that free isn't always good. But what really matters is the quality of ...
AFAQS
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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.