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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Admedia


We are a national media owner which provides exciting advertising solutions for clients and brands looking to attract and engage target consumers in leisure and travel destinations all over the UK. We offer advertising at every UK Motorway Service Area, in the UK's most popular Bars, Pubs & Clubs and throughout the busiest Shopping Malls and within Network Rail Stations - all key social areas that see millions of consumers visiting them every day. Our proven media means we can help any advertiser, small or large, get their message right in front of their target audience on a local, national or regional scale.

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Some say that having access to data is like shining a light on the dark corners of a business: The cockroaches scurry and the flowers bloom. In other words, data lets the C-suite know which investments are working and which are not. In the marketing and public relations realms, data has given companies the ability to craft paid advertising that works for different customer sets, but the crucial “word-of-mouth” factor has remained largely untouched....
SILICONANGLE
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In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to $45.26 billion—will flow to native apps this year, with the balance spent on the mobile web....
EMARKETER
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Marketers are starting to question the decisions agencies have made on their behalf. Consequently, marketers of the likes of Procter & Gamble, Unilever and Royal Bank of Scotland believe they should be the ones, not agencies, to make decisions about how their budgets are spent. It has meant more marketers are trying to control more of what they spend on programmatic advertising, and there are signs that they want to create more ads themselves. Here are five charts that show why advertisers a...
DIGIDAY
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Facebook is so keen to return to China that it built a tool that would geographically censor information in the country, according to the New York Times.
While that may help the Chinese government get comfortable with Facebook, the company's re-entry may not happen for years, if at all, given licensing restrictions and other regulations that favor locally owned companies. China, which blocked the world's largest social network in 2009, has few incentives to allow the social networ...

ADAGEINDIA
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UK advertising agency trade body the IPA (the Institute of Practitioners in Advertising) is celebrating its centenary with a "Festival of British Advertising," which also includes the a homage to the British ad industry's "game changers" from the last 100 years."Obviously it's disappointing when you do an exercise like this and look at the names, as you spotted, it's predominantly white men," IPA director general Paul Bainsfair told Business Insider. &qu...
BUSINESS INSIDER
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RAX (NASDAQ: SRAX) today announced its CPG vertical, SRAXshopper, has launched a new video ad unit designed to be at the top of shopper marketers' list of tools for reaching verified shoppers. SRAXshopper's video ad unit reaches shoppers across channels and devices with compelling product page messages created in real time....

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EVENTS

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...