Anomaly

Display Advertising

Quantcast | June 18, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience, today. “A...

Ad Networks

Meta | March 23, 2022

On March 22, Goksu Nebol-Perlman, Meta’s VP of Product Marketing, Ads and Business Products, announced that Facebook’s ads platform had new automation and machine learning tools. This new ad service called Meta Advantage brings together automated ad products. Through automation, advertisers can set app-install ad campaigns and create ‘lookalike’ audiences using Meta’s artificial intelligence. These lookalike audiences are based on the internet behavior and other fac...

Ad Networks

MGID | April 26, 2022

MGID, the global advertising platform, has launched Creative Safety Rankings across its US network to confirm its commitment to thoughtful, ethical advertising, by ensuring quality ad content that is brand safe and enhances the user experience. Safety Rankings is designed to provide advertisers with clear objective guidelines to publisher’s expectations as it relates to user experience, allowing for a smooth ad-delivery, while protecting and preserving publisher brand and cu...

Integral Ad Science | September 23, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight ...