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Ad Tech and Martech
Infillion | May 12, 2022
Infillion, the platform aimed at web3 and connected future, has announced the launch of ShopX. ShopX is a shoppable advertising product that focuses on effective brand messaging and scaling sales over the open web. When it comes to consumer habits, e-commerce and video consumption have seen a significant rise in today's world. Hence, the intersection of these trends has become a lucrative and rewarding option for publishers, marketers, and platforms through shoppable video ads...
Display Advertising
Quotient | August 18, 2022
Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced its digital out-of-home (DOOH) multi-touch media measurement capabilities within the Quotient Analytics Platform. Advertisers, retailers and agencies can access near real-time attributable sales and return on ad spend to enable meaningful adoption of DOOH as well as visibility into the channel’s role within holistic omnichannel campaigns. OOH ad spend is expected to increase 1...
Advertiser Platforms
Comscore | October 28, 2021
Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH prog...
Ad Networks
HAVEN | February 04, 2022
Super Bowl ads have always contributed to the excitement of the game and this year is no exception: nearly two-thirds (61%) of those intending to watch the event are at least as interested in the ads as in the game. This is true regardless of age, region, income or education. The one demo that influences advertising focus is gender: at 72%, women are significantly more likely than men to place as much or more focus on the ads as the game. Even so, fully half (50%) of male viewers agree that the ...
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