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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Display Advertising, Retargeting
Captivate | January 19, 2023
Captivate, a leading digital-out-of-home video network, and WeWork, one of the global leaders in flexible space providers, announced a strategic partnership to display the Captivate on-screen content experience on existing digital screens in WeWork lobbies, elevator banks, and collaborative workplaces. "WeWork Powered by Captivate" will give marketers access to modern, high-value professionals who make business and personal purchase decisions. Captivate will act as a com...
Ad Networks
University of Houston Law Center | December 27, 2021
A new study authored by University of Houston Law Center Professor Jim Hawkins and student Tiffany Penner and published in the Emory Law Journal indicates that the payday lending industry often targets Black and Latino communities in advertising their products, while the mainstream banking industry targets white consumers. In "Advertising Injustices: Marketing Race and Credit in America," Hawkins and Penner present two empirical studies they conducted on lenders in Houst...
Mobile Advertising
Comscore | November 23, 2020
Comscore, a confided in accomplice for arranging, executing, and assessing media across stages, today reported another consent to give Anzu, the world's in-game advertising pioneer, with Comscore's industry-driving Validated Campaign Essentials™ (VCE®) and Comscore Brand Survey Lift™ answers for versatile missions. The gaming market is greater than the music and entertainment worlds joined, with an overall crowd beating 3 billion individuals who are extende...
Social Media Advertising
Facebook, Meta | June 02, 2022
On June 1, Sheryl Sandberg’s journey with Facebook (now Meta) came to an end. The longtime second-in-command at Meta stepped down as the chief operating officer. She leaves behind a complicated legacy. Javier Olivan, Meta’s chief growth officer, will now fill in her big shoes. Sandberg made a post on Facebook to make her resignation official. “When I took this job in 2008, I hoped I would be in this role for five years,” Sandber...
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