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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Barkley


Barkley is the largest employee-owned advertising agency in the U.S. Ownership has its advantages. It allows us to attract national talent, retain that talent and increase every partner’s passion because they have a financial stake in client and agency success. Our independent structure means we can invest in our clients, talent and resources in ways others can't.

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Google will again allow cryptocurrency ads starting in October, ending a ban that was put in place this past June. Ads for cryptocurrency and related products were originally banned by Google in order to mitigate the potential for consumer harm. Now Google has found a way to mitigate harm while still allowing cryptocurrency-related ads, albeit in a limited capacity. Cryptocurrency exchanges in the US and Japan will be allowed to advertise with Google again in October. However, they will need to ...
SEARCH ENGINE JOURNAL
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Vox Media Inc., operator of the Verge and Recode news sites, named its first chief operating officer, promoting a longtime employee to oversee the company’s expansion into video and so-called native advertising. Trei Brundrett, 39, who has worked at Vox since 2006, led the designers and engineers who built the company’s online publishing platform, called Chorus. He will report to Chief Executive Officer Jim Bankoff, the company said in a statement. Brundrett will be succeeded by...
BLOOMBERG.COM
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Please use the sharing tools found via the share button at the top or side of articles. Copying articles to share with others is a breach of FT.com T&Cs and Copyright Policy. Email licensing@ft.com to buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift article service. A Google worker with a fat finger has committed a classic mistake in fast-moving electronic markets: hitting the wrong key during a training exercise, in the process injecting a dummy ...
FINANCIAL TIMES
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Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable future. According to eMarketer’s latest forecast, US addressable TV ad expenditures will grow 65.8% to reach $1.26 billion in 2017. eMarketer includes broadcast and cable TV in its TV ad spending forecasts, but excludes digital. Addressable TV ads are targeted ads delivered by a cable or satellite provider via set-top boxes. The ads mainly target view...
EMARKETER
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The Consumer Financial Protection Bureau (CFPB) is fining three reverse mortgage lenders – American Advisors Group, Reverse Mortgage Solutions and Aegean Financial – for allegedly using deceptive advertising to promote their reverse mortgage offerings....
MORTGAGEORB
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What can a hot tub that makes its own shopping list tell us about the future of the internet? To better understand how connected devices benefit from giving and receiving data, James Whittaker, a Microsoft tech evangelist, connected his heated mini-pool to the internet so it could take in data from his local spa company, find sources of chemicals it needs to buy, follow sales patterns, know its internal supply and how fast it's using them, monitor the weather, etc. Along the way, he realized...
ADWEEK
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...