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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

BI WORLDWIDE


BI WORLDWIDE is a global engagement agency that uses the principles of behavioral economics to produce measurable results for our clients by driving and sustaining engagement with their employees, sales channel partners and customers. We bring global reach and resources with offices in the U.S., Canada, Latin America, Australia, China, India, the United Kingdom and Singapore.

RELATED NEWS


As one of the leading full-service marketing and advertising agencies in Florida, we are eager to announce the promotion of Sandra Marshall to the position of director of client services. Previously a senior account manager, Marshall will oversee the Account, Media, and Research and Strategy departments at the agency. “Sandra joined BIGEYE eight years ago as an account executive, and it was clear early on that she was eager to take on more responsibility,” said Justin Lamb, the firm&...
BIGEYE AGENCY
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Social media influencers are certainly nothing new. People who have managed to garner a large following on sites like Twitter, Facebook, Instagram, and the like have quite a bit of pull within said following. These “microcelebrities” are now a subject of interest for pharmaceutical companies who are looking for new ways to advertise their products. The idea being, these people have enough clout on social media that it’s the next best thing to having a fully-fledged celebrity en...
BIOSPACE
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As part of our ongoing effort to optimize the accounts and billing experience for our advertisers, Bing Ads will remove the Ad group ID from the available columns of billing statement reports. We’re making this change due to low usage of the column and to better align the reports with your billing statements and invoices. Bing removes Ad group ID column from the Bing Ads billing statement reports. The change takes effect today. Carina Cai, Program Manager at Bing, says this change is &ldqu...
PPC LAND
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In total, Bing’s expanded text ads now support up to three headlines and two descriptions. Two descriptions at 90 characters each mean advertisers can utilize up to 180 characters in total. Each headline area supports up to 30 characters. Individual headlines will be separated by a “|” symbol. In some cases the third headline may not appear, however, so make sure the most important text is included in the first two headlines which are guaranteed to appear. Bing says the device ...
SEARCH ENGINE JOURNAL
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Bing Ads advertisers can now create insertion orders that automatically renew after a set period of time. Recurring insertion orders (IOs) are designed to help advertisers ensure their accounts stay live without having to create new IOs on a regular basis. Advertisers no longer have to worry about the next IO, but they will still have the ability to manage IOs individually if they want to. Bing says it’s fulfilling a need that is not being met by any other search advertising product....
SEARCH ENGINE JOURNAL
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The day most PPC managers and advertisers have been eagerly waiting for has arrived. Bing Ads is expanding reach to LinkedIn users in LinkedIn Profile Targeting for text ads, shopping campaigns, and dynamic search ads. Targeting for search on the Bing Network and owned/operated sites will be in open beta for all devices. Currently, it is closed beta for targeting the Microsoft Audience Network. LinkedIn Profile Targeting can be applied to the campaign level or the ad group level. Bid modifiers c...
SEARCH ENGINE JOURNAL
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Bing’s search crawler, bingbot, has been improved to maximize crawl efficiency. Bingbot, as one might assume, is similar to Googlebot. Its job is to discover new and updated content and add it to Bing’s index. One of the concerns Bing has been hearing from webmasters regarding bingbot is that it doesn’t crawl frequently enough. As a result of not crawling frequently enough, some site owners believe the content in Bing’s index isn’t as fresh as it could be. On the ot...
SEARCH ENGINE JOURNAL
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Bing Ads has updated its conversion tracking and will now count conversions based on the time of the ad click. In a related update, Bing Ads will now report on Assists based on the time of the ad click that contributed to a conversion. Bing says it’s implementing these changes after listening to feedback from advertisers. As a result, advertisers can expect improvements to the performance of ad schedule bid modifiers. They will now align better to the time of the click, rather than the tim...
SEARCH ENGINE JOURNAL
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Bing Ads Editor has been updated with support for in-market audiences. In-market audiences were first introduced to Bing Ads back in May. It’s a targeting method that uses AI to create audiences lists out of users who have shown interest in particular product categories. Targeting in-market audiences can assist advertisers with people who are most inclined to buy. Advertisers can also utilize in-market audiences to create exclusions, which uses the same technology to curate lists of people...
SEARCH ENGINE JOURNAL
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Bing Ads has expanded its support for language targeting with the ability to target multiple languages at the campaign level. Previously, Bing Ads only supported language targeting at the ad group level.
Ad-group-level targeting is still supported, however, so advertisers can use a combination of both targeting options if they need to. In addition to expanding the global reach of a campaign, expanded support for language targeting allows for a more seamless import/export process. The form...

SEARCH ENGINE JOURNAL
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...