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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

BI WORLDWIDE


BI WORLDWIDE is a global engagement agency that uses the principles of behavioral economics to produce measurable results for our clients by driving and sustaining engagement with their employees, sales channel partners and customers. We bring global reach and resources with offices in the U.S., Canada, Latin America, Australia, China, India, the United Kingdom and Singapore.

RELATED NEWS


The Internet Advertising Bureau (IAB) the UK has launched a tool to help buyers understand the digital advertising value chain. In particular, the tool called ‘Transparency FAQs’ is aimed at addressing the challenges of the so-called ‘tech tax’. IAB UK members including Inskin, Integral Ad Science, OpenX, Rubicon Project, Teads, and Unruly, among others have come together to produce 20 common questions that can be asked of digital advertising businesses. These questions, ...
MOBILE MARKETING MAGAZINE
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Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, somewhat convoluted and sometimes strained partnership that traces back to 2009. What is changing? Microsoft’s Bing Ads will be the exclusive search adverting platform for Verizon Media properties...
SEARCH ENGINE LAND
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Bing Ads is introducing page feeds which will make it easier for advertisers to manage Dynamic Search Ads campaigns. A page feeds remove the need for advertisers to create targets for each of their website URLs. Instead, advertisers can upload page feeds, which are lists of URLs to target. Utilizing page feeds with Dynamic Search Ads campaigns will indicate to Bing which URLs are considered most valuable. As a result, a page feed will improve a campaign’s overall website coverage. Here are...
SEARCH ENGINE JOURNAL
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A Russian startup wants to erect billboards in space - yes, really. The company StartRocket wants to use billboard advertisements using a grid of tissue box-sized satellites called CubeSats. They plan to bring ads to low-Earth orbit, approximately 280 miles above the ground. It could mean people on Earth could clock the logos of some iconic brands - think McDonald's, Nestle and Coca-Cola - on the horizon. The audacious plans of the startup propose using tiny satellites. These measure 30 feet...
BIRMINGHAM MAIL
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Bing Ads has launched sweepstakes to encourage agencies to increase their participation at the start of the new year.= What are the qualifications? Starting January 2, agencies can accrue one entry in Bing Ads’ sweepstakes with each Bing Ads Accredited Professional (BAAP) certification, up to ten entries for new accounts added to their Bing Ads agency accounts and five entries for enrolling in the Bing Partner Program. How do you enter? To get started, visit the registration page here. Tha...
SEARCH ENGINE LAND
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Bing Ads has decided to remove data from the Share of Voice report, saying it’s no longer needed after introducing the competition tab. The competition tab rolled out in September, offers richer visualizations and actionable recommendations using AI-powered features. As a result, Bing Ads is removing irrelevant columns from the Share of Voice report. Bing also points advertisers toward its Performance Targets ability, which is another enhancement to the AI-powered performance reporting exp...
SEARCH ENGINE JOURNAL
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Last month, Bing Ads introduced their answer to Google Ads Scripts. By now their scripts have gone into open beta so all advertisers worldwide will find them in the Bulk Operations section of their accounts.
At the time of the launch, I shared a sample script to report account-level Quality Score. But it was quickly clear that I would need to come up with some nifty coding tricks to work around current limitations like the lack of support for labels, spreadsheets, or emails. So this month...

SEARCH ENGINE JOURNAL
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As one of the leading full-service marketing and advertising agencies in Florida, we are eager to announce the promotion of Sandra Marshall to the position of director of client services. Previously a senior account manager, Marshall will oversee the Account, Media, and Research and Strategy departments at the agency. “Sandra joined BIGEYE eight years ago as an account executive, and it was clear early on that she was eager to take on more responsibility,” said Justin Lamb, the firm&...
BIGEYE AGENCY
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Social media influencers are certainly nothing new. People who have managed to garner a large following on sites like Twitter, Facebook, Instagram, and the like have quite a bit of pull within said following. These “microcelebrities” are now a subject of interest for pharmaceutical companies who are looking for new ways to advertise their products. The idea being, these people have enough clout on social media that it’s the next best thing to having a fully-fledged celebrity en...
BIOSPACE
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As part of our ongoing effort to optimize the accounts and billing experience for our advertisers, Bing Ads will remove the Ad group ID from the available columns of billing statement reports. We’re making this change due to low usage of the column and to better align the reports with your billing statements and invoices. Bing removes Ad group ID column from the Bing Ads billing statement reports. The change takes effect today. Carina Cai, Program Manager at Bing, says this change is &ldqu...
PPC LAND
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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.