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Programmatic Advertising

ID5, Narrative | April 01, 2021

To assist organizations with improving the profit from the speculation of their programmatic advertising campaigns, Narrative, the Data Streaming Platform that makes it simple to purchase, sell and win, and ID5, the free personality answer for digital advertising, today reported a joint association to give Narrative Data Streaming Platform clients admittance to ID5's contributions. The two organizations additionally declared that Narrative has joined the ID5 Inside Partner Program empowering...

variety | January 21, 2020

Netflix continues to say it has no strategic interest at all in launching a version of its streaming service that includes ads and would rather avoid the privacy pitfalls of collecting consumer data. Chairman and CEO Reed Hastings on Tuesday again shot down the notion of an ad-supported Netflix service, after he was asked on the company’s fourth quarter 2019 earnings interview about advertising by moderator Guggenheim Securities’ Michael Morris. “Google and Facebook and Amazon ...

Alfi | May 27, 2020

Alfi Inc., a company headquartered in Miami Beach, is donating advertising space on its Digital Out of Home (DOOH) screens for local businesses that are struggling to continue operations as the community emerges from the COVID-19 lockdown. Read More

Brand Marketing

IAS | December 09, 2021

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.
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