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EVENTS

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

Baker Street Advertising


Baker Street Advertising is a full-service, integrated advertising, brand management and marketing investigation agency in San Francisco.Named for Sherlock Holmes' legendary office address, we discover hidden truths that unlock your brand's future. Truths the untrained eye often overlooks.

RELATED NEWS


If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017. After little more than a decade of experimentation and maturation, podcasting has hit its stride. Recent years have seen the medium steadily gain extraordinary traction with listeners, creators and brands....
ADAGEINDIA
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Google has updated its advertising policies to restrict ads for third-party tech support providers. This decision was made, Google says, due to a rise in misleading ads from third-parties offering technical support services. Restricting ads does not mean an outright ban on ads in this category. It means Google will put measures in place to help ensure only legitimate service providers are running ads. In the coming months, Google Ads will roll out a verification program that providers of third-p...
SEARCH ENGINE JOURNAL
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The best marketers in e-commerce today are the ones who have mastered the art of storytelling. As e-commerce becomes more and more competitive, businesses have to work harder to gain the attention and loyalty of online consumers. The marketing and advertising campaigns that used to work ten, five, and even two years ago aren’t as relevant or effective today. In 2018, people buy from companies that they feel understand them, align with their values, and support their dreams.
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Facebook is moving forward with its controversial Ad Archive with a new system being announced today that will decide where to include individual publishers in the archive. The archive is for ads that promote stories involving political races or issues of national importance and can include promoted stories by news publishers. Publishers and several of their associations opposed the archive, saying it would stigmatize their content to classify it as political ads. Facebook relented by roping off...
DIGIDAY
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Another 100 companies have reportedly pulled their advertising from the far-right news site Breitbart, as the momentum builds behind a grassroots campaign calling on advertisers to boycott the site.Audi, Visa, T Mobile and Lufthansa have joined the growing list of companies to withdraw, according to Sleeping Giants, the group behind the campaign, which claims that at least 1,250 advertisers no longer wish to be associated with it....
INDEPENDENT
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Google is letting advertisers add an additional headline and description to text ads. In total, text ads can now have up to three headlines and two descriptions. Google has also expanded the number of characters in a description to 90 characters. This means text ads can now contain as many characters as responsive search ads. This update to text ads will be available to advertisers in late August.
In the same announcement, Google also revealed that responsive search ads are rolling out to...

SEARCH ENGINE JOURNAL
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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...