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EVENTS

2019 Keys to Digital Marketing Success
2019 KEYS TO DIGITAL MARKETING SUCCESS
February 25-25, 2019
Your Keys to Digital Marketing Success is a one-day event. The day includes 4 Master Classes, 12 Education Sessions featuring Digital Marketing Experts, Keynote Speaker, Lunch & Digital Vendors, Additionally, Get Your Choice of the Following Panel Discussions: Email Marketing or Digital Marketin...

THE FUTURE OF BRANDS
THE FUTURE OF BRANDS
February 27-27, 2019
The Future of Brands is co-located in Sydney with our leading broadcast event, Future TV Advertising Forum  We will be picking up on the key issues facing brands in this complex, digital world. We are keen to explore the impact voice marketing will make over the next few years very significant ...

Addis


Addis is a brand and advertising agency in the San Francisco Bay Area. We help companies shape the future of business and become the most meaningful brands of our time.Our clients are purpose-driven and thrive on making a positive impact on their industry and on people’s lives. They create shared value to create greater brand value. And they make life better.

RELATED NEWS


There’s been a chicken or egg sort of debate involving EVs – is there a lack of demand because not enough models are on sale, or are automakers limiting availability due to lack of demand? Well, whether consumers aren’t demanding EVs, or whether consumers actually want EVs but there aren’t enough models to choose from, one thing seems clear: EVs aren’t advertised as heavily as conventional gas-powered cars, trucks and SUVs....
HYBRIDCARS
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Google’s John Mueller has clarified that the search engine’s algorithms do not look at author reputation when ranking websites. This is a misunderstanding that arose as a result of changes made to Google’s Quality Rater Guidelines. While Google’s Quality Rater team is directed to consider author reputation when manually assessing a web page, there is no such directive built into Google’s algorithms. Moreover, quality raters themselves cannot directly impact a site&r...
SEARCH ENGINE JOURNAL
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Advertising agencies’ survival depends on them making a good impression with potential clients when they are pitching for business. That does not leave a lot of room for criticism when they believe that the pitching process is unfair.On Monday, a group representing agencies in Canada is launching a “pitch watchdog” service for advertising firms to report what they see as bad practices by marketers when asking agencies to compete for their business. Reports can be anonymous. The...
THE GLOBE AND MAIL
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Google has partnered with online reviews company Feefo to bolster its AdWords network with the incomer’s review-based advertising expertise. Feefo, which works with the likes of Next, Vauxhall, Expedia and Thomas Cook, will lean on its sentiment analysis tech to discover relevant advertising keywords from the thousands of brand reviews it processes. These can then be input into digital ads where it boasts ‘up to a three or four-fold increase in click-through-rates (CTR)’ agains...
CARNYX GROUP LTD
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Hillary Clinton is being trolled by the hashtag #DraftOurDaughters, with fake advertisements taking her hawkish foreign policy to extremes. The hashtag trended on Twitter, with many getting riled up into joining a fake war.
The Democratic presidential candidate did say in the past that she supports all-inclusive draft. A measure allowing women to join the US Selective Service System was approved by the Senate this summer, but was removed from the final text of the NDAA military appropriat...

RT.COM
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Last week marked the deadline for submitting comments on the Federal Communications Commission’s (FCC) proposed rulemaking concerning the privacy practices of broadband providers. As I submitted in my comments to the FCC, what sounds on the surface as a well-intentioned idea to protect consumer data unfortunately has spiraled out of control into a proceeding that has the potential to harm future innovation online....
FORBES
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EVENTS

2019 Keys to Digital Marketing Success
2019 KEYS TO DIGITAL MARKETING SUCCESS
February 25-25, 2019
Your Keys to Digital Marketing Success is a one-day event. The day includes 4 Master Classes, 12 Education Sessions featuring Digital Marketing Experts, Keynote Speaker, Lunch & Digital Vendors, Additionally, Get Your Choice of the Following Panel Discussions: Email Marketing or Digital Marketin...

THE FUTURE OF BRANDS
THE FUTURE OF BRANDS
February 27-27, 2019
The Future of Brands is co-located in Sydney with our leading broadcast event, Future TV Advertising Forum  We will be picking up on the key issues facing brands in this complex, digital world. We are keen to explore the impact voice marketing will make over the next few years very significant ...