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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Adcetera


Adcetera is a Houston-based advertising, marketing and strategic communications firm that offers branding, print, interactive, motion and experience services. We have been independently owned and operated since 1982.

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A complex ad fraud scheme has been siphoning $3 million to $5 million per day since October from the largest U.S. brands and media companies, making it the most profitable and advanced operation seen by the industry to date, according to a new report WhiteOps, an anti-ad fraud security firm....
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The advertising industry has hit back at research which claims that current alcohol marketing rules are failing to protect under-18s. The research, which includes a series of reports in a supplement to the scientific journal Addiction, presents the latest evidence on alcohol marketing and its impact on children....
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There's been plenty of noise around cross-platform TV measurement as of late, rising from delays in Nielsen's so-called Total Content Ratings, concerns about its methodology and a potential new currency out of media agency network GroupM. But amid these conversations, the question keeps coming up: What do Total Content Ratings actually mean for the ad industry?Top agency executives are more interested in getting to a cross-platform rating of commercial impressions than Nielsen's push...
ADAGEINDIA
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Speaking as part of a panel at Ashton Media’s Programmatic Summit 2017 yesterday, Vanessa Hunt said the lag for mobile advertising in Australia is not as drastic as it’s being made out to be.Australia’s mobile advertising industry is alive and “very healthy”, and the lag in dollars flowing to this market is misrepresented, according to GroupM’s head of mobile....
B&T
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Programmatic advertising has become commonplace in Central and Eastern Europe. But brand safety remains a primary concern among programmatic ad buyers, and is a rising anxiety for ad sellers, according to a recent study by ad tech firm TailWind....
EMARKETER
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Rosetta, the world’s leading agency focused on customer engagement from Razorfish, today announced it has been named the 2015 Marketing Cloud Growth Partner of the Year-Americas. The award was presented Monday, March 21 at the Global Partner Awards ceremony at Adobe Summit in Las Vegas.Adobe’s Marketing Cloud Growth Partner of the Year award recognizes a top-performing partner for their success in driving joint opportunities, year-over-year growth, and commitment to technical innovat...
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...