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Advertiser Campaign Management
Business Wire | September 11, 2023
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Michael Hudes as its new President and Chief Executive Officer (CEO). Hudes will also serve as a member of the company's board of directors. Hudes is a visionary leader with a distinguished career spanning multiple companies in the digital and CTV advertising...
Advertiser Platforms
Comcast Advertising | July 25, 2022
Today, Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, enco...
techcrunch | April 15, 2020
At a Glance: YouTube launches a free, DIY tool for businesses in need of short video ads. To gain access to the tool, the business will need only a Google Account that can be used to log into Google&rsq...
Display Advertising
DeepIntent | January 12, 2023
DeepIntent, the leading healthcare advertising technology firm designed to influence improved patient health and business results, accomplished a key milestone, attaining growth for the fifth straight year and a triple-digit growth rate across CTV campaigns. The firm added more than 100 employees in 2022, outpacing the expansion of the healthcare advertising industry as a whole, as pharmaceutical marketers increasingly embraced digital advertising, notably on CTV. In 2022, CTV spe...
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