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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.


FordDirect (http://forddirect.com/dealercenter) is a joint venture between Ford Motor Company and its franchised dealers to create a comprehensive Web presence for dealers and provide digital marketing services that help dealers sell more cars and trucks. Sales from FordDirect Internet referrals represent nearly 20 percent of Ford Motor Co. retail sales

RELATED NEWS


In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ad-supported platform with 2 billion users.
Until now, only consumers paying for the subscription-based YouTube Premium service, available in 29 countries, could see most of YouTube’s original programming. In 2018, YouTube launched more than 50 scripted and unscripted shows. The details are still being worked out, but in the short te...

MARKETING LAND
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That was the assessment of Britain’s Foreign Secretary, Boris Johnson, in response to revelations that many of the world’s largest brands inadvertently found their digital advertisements appearing beside content that openly endorses violence, terrorism and hate speech. Even the British government itself demanded to know why ads for the BBC and the Royal Navy rolled on video content produced by “rape apologists, anti-Semites and banned hate preachers."...
FORBES
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Back when I was in advertising, I lived my life by something I had read on a poster once which said, ‘Big shots are just little shots that keep on shooting’. And I try to implement this even today, right in the middle of the massive tornado that is the digital revolution. I still have the poster too!Advertising as we know it has changed by a mile, and more. Earlier, all a client would expect is a storyboard for a TVC, a few print ideas that would have to be full of innuendos and impl...
THE FINANCIAL EXPRESS
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Two of the nation’s biggest ad buyers and several other major companies announced Wednesday their intention to halt or reduce deals with Google over concerns that the search-engine giant had failed to protect their brands from being intertwined with terrorist content on the Web.The decisions by AT&T and Verizon, along with rental car provider Enterprise Holdings and drugmaker GSK, intensifies the repercussions from a British newspaper investigation last week as the fallout spreads to t...
LOS ANGELES TIMES
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Facebook is improving Marketplace for buyers and sellers with updates that include new AI features. Buyers and sellers are also able to rate each other now to indicate whether they had a good or bad experience. In just two years, Facebook Marketplace has become a platform used by more than one in three people on Facebook in the US. Here’s how Facebook Marketplace will become even more seller-friendly going forward. Facebook Marketplace users can now get items listed and sold faster with th...
SEARCH ENGINE JOURNAL
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Within the parlance of digital publishing, four prominent pillars have solidified their long-term presence. These include:Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 marketers. Native advertising has become an important component of most major brands’ marketing repertoire with a growth in the number of native advertising platforms....
ENTREPRENEUR
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.