home.aspx
 
EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

SheKnows Media


SheKnows Media is a top women’s lifestyle digital media company that averages more than 70 million unique visitors per month (comScore) and reaches 318 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com.

RELATED NEWS


The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she starred in during her two decades as a spokesperson for the charity used massive doses of guilt to loosen wallets and, ultimately, raise a great deal of money. Today, however, brands continue to dive deeper into their own cause and purpose-led activities, and new research published by the Journal of Advertising Research shows that a more...
ADWEEK
READ MORE

Another 100 companies have reportedly pulled their advertising from the far-right news site Breitbart, as the momentum builds behind a grassroots campaign calling on advertisers to boycott the site.Audi, Visa, T Mobile and Lufthansa have joined the growing list of companies to withdraw, according to Sleeping Giants, the group behind the campaign, which claims that at least 1,250 advertisers no longer wish to be associated with it....
INDEPENDENT
READ MORE

Google has been spotted testing a total of 14 ads in a single mobile search results page. This test was spotted by Fibre Marketing, who shared a recording of their screen on Twitter. As you can see in the recording, 14 ads are shown before arriving at the “More results” button at the bottom of the screen. At the top of the page, there are 4 consecutive ads, followed by two organic listings. Then there are 7 more ads in a row, followed by 6 organic listings. Lastly, the SERP ends with...
SEARCH ENGINE JOURNAL
READ MORE

A major change is coming to the way Facebook advertisers set campaign budgets.Starting in September 2019, all Facebook ad campaigns will be migrated to campaign budget optimization.That means advertisers will have to set one central campaign budget across all ad sets.Facebook will automatically distribute the budget to top performing ad sets, which is said to generate the best results for a campaign....
SEARCHENGINEJOURNAL
READ MORE

Publishers are bending to the will of advertisers to make their ads more viewable, but some publishers are finding the payoff isn’t as great as they anticipated. Over the past year and a half, advertisers have continually pounded their fists, demanding that they’ll only buy ads that are guaranteed to be seen by a user. The push for viewability gave the impression that advertisers would spend branding campaign dollars with publishers that had highly viewable ads, said Erik Requidan, v...
DIGIDAY
READ MORE

TIM (Truth in Measurement) has established itself as an industry category that intends to infuse transparency in the Advertising Technology Landscape. TIM’s vanguard is known as Thunder Experience Cloud, which is essentially an ad server built on technology that will target people instead of cookies for advertisements. CEO Victor Wong is indicative that they are trying to solve a problem of ad ecosystems sharing data without jeopardizing consumer privacy and platform data. It must have all...
MARTECH SERIES
READ MORE

EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.