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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Hachette Filipacchi Media


HFM U.S. was part of Lagardère’s media division Lagardère Active, a producer of media in over 40 countries around the world. Lagardère’s global assets include magazines, web sites, mobile content, television and radio broadcasting and cable television channels, books, distribution services and broadcasting and marketing rights for world class sporting events.

RELATED NEWS


Four U.S. advertising trade groups have banded together to lobby Congress to ensure federal online privacy legislation is less strict than a law scheduled to go into effect in California in 2020. The issue is of huge concern to advertisers, who rely on online data collection to help ad buyers spend their advertising budgets effectively. Lawmakers in Congress are working on a bill but appear divided on how strong it should be and whether it should pre-empt California’s law. No consensus dra...
REUTERS
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Chief executive Peter Brooks-Johnson said: "We extended our market leadership and reinforced our position as the place consumers turn to first when thinking about moving home. In doing so, we demonstrated that Rightmove is a business which can continue to grow strongly even in uncertain times....
INSIDER
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We’ve been talking about Snapchat Advertising for a while now. Back in July 2016 (oh how time flies!), we wrote a blog highlighting that Snapchat advertising was on the cards, but it came with a wallet emptying minimum spend of £50,000.The news that will make education and recruitment marketers across the country rejoice – Snapchat Advertising will soon be available without that wallet-emptying minimum spend and with real-time optimisation capabilities....
ONREC
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This could be a daunting headline: “TV advertising hasn't yet seen real competition from digital.” This came from a recent report by Kannan Venkateshwar, media analyst for Barclays Capital. Venkateshwar says 2017 “could be the first year that national TV advertising sees negative growth outside of recessions.”...
MEDIAPOST COMMUNICATIONS
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A complaint by mobile phone network Three over an advertisement by rival company Meteor has been upheld.Meteor was ordered by the Advertising Standards Authority of Ireland not to rebroadcast an advertisement about its “all you can eat” data offer.Although Three was not mentioned by name in the television advertisement, the company argued the use of the phrase “all you can eat data” was associated with it....
THE IRISH TIMES
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The United States advertising market is doing better than expected, mostly thanks to the internet, but also billions of dollars of election advertising, according to a new forecast by Carat, an arm of Dentsu Aegis.
Carat now expects media spend to hit $204.8 billion in the U.S. in 2016, a 5% increase from 2015. It previously predicted a 4.7% gain....

ADAGEINDIA.IN
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.