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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Be Social Public Relations


Be Social is a lifestyle, fashion & beauty communications agency. With a fresh, savvy approach to modern media, we create strategies for brands to connect to their consumers. We specialize in public relations, social media marketing, event marketing, influencer relations, and digital publicity. Be Social is a public relations agency for brands looking to create an awareness across multiple touch points.

RELATED NEWS


PG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit that says the power company spends too much on advertising and not enough on preventing devastating Northern California wildfires like the blaze that destroyed the town of Paradise last month. While the cause the Camp Fire remains undetermined, residents alleged in a complaint filed Monday that the utility’s “dysfunctional risk assessment methodologies” have failed to improve eve...
BLOOMBERG
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In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ad-supported platform with 2 billion users.
Until now, only consumers paying for the subscription-based YouTube Premium service, available in 29 countries, could see most of YouTube’s original programming. In 2018, YouTube launched more than 50 scripted and unscripted shows. The details are still being worked out, but in the short te...

MARKETING LAND
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YouTube plans to make all original programming free with advertising, as the video streaming unit of Alphabet Inc's Google seeks a bigger audience for shows and movies that were mostly restricted to paid subscribers. The shift in strategy means starting in 2020, a YouTube Premium subscription will no longer be the only way to watch most original programs, with all users having some access. YouTube's paid option will still remove ads from originals as well as all other videos and it comes...
ILLAWARRA MERCURY
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The expansion of the digital realm has been fuelled by digital advertising, but increasing numbers of internet users are the reason this fuel exists. As the global audience has moved behind their computer screens, brands, companies, and services have followed, using digital aids to hone their engagement. The problem is even though advertising online can be far more niche and focused, it can also be falsified and fraudulent. Those companies looking to advertise digitally are paying for certain le...
FORBES
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YouTube will soon begin testing two ads shown back-to-back before a video starts. The ads will be skippable, however, so users have no obligation to sit through them. When one of these “ad pods” is shown it will reduce the likelihood of another ad appearing later in the video. YouTube says this change is based on user experience research which has shown how users respond to multiple ads in long videos. Fewer interruptions lead to better user metrics, such as less abandonment and high...
SEARCH ENGINE JOURNAL
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YouTube is removing channels from its partner program for duplication, which means the channels can no longer monetize their content. Channels can be removed from YouTube’s partner program for violating any of its policies, but the one area that has had people asking questions lately is duplication. In an effort to clear up any confusion, a company representative started a thread on the YouTube Help forum to explain what it means to be removed from the partner program for duplication....
SEARCH ENGINE JOURNAL
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YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads to get viewers to sign up for a service or learn more via email. Chili’s tested this to grow its loyalty program sign-ups, for example. Now, YouTube will add more extensio...
TECHCRUNCH
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People have complained for a while now that Facebook Inc. is too big. Well, good news: It just got 20 percent less big in a hurry. Facebook’s market valuation collapsed by about $120 billion today roughly the equivalent of a General Electric Co. or a 3M Co. personally costing Mark Zuckerberg $15 billion in just the first few minutes of trading. He will now be forced to carry on with just $71 billion. Thoughts and prayers. Driving all this pain was an earnings report Shira Ovide describes a...
BLOOMBERG
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As the tech sector licks its wounds from Facebook’s sub-par quarter, the question is whether the contagion might spread. At least early on, it’s impressive how well the rest of the market is hanging in there despite the Facebook news. It certainly looks like tough sledding for tech after Facebook disappointed investors and saw shares tumble more than 20% in post-market trading. However, signs of a thaw in the U.S./Europe trade relationship might help balance the load for the broader ...
FORBES
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In a world where the rich are getting richer and many of those rich folks are freely investing in new homes and those they already live in, interior designers’ businesses should be booming. But sadly most are not. For established designers their client base is aging and they are having a hard time bringing in new clients to take up the slack. For up-and-coming designers, selling their services is even more of a challenge as young people new to affluence have little experience with or under...
ADVERTISING NEWS
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...