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EVENTS

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Be Social Public Relations


Be Social is a lifestyle, fashion & beauty communications agency. With a fresh, savvy approach to modern media, we create strategies for brands to connect to their consumers. We specialize in public relations, social media marketing, event marketing, influencer relations, and digital publicity. Be Social is a public relations agency for brands looking to create an awareness across multiple touch points.

RELATED NEWS


Amobee, a global digital advertising technology company, announced an agreement with Nielsen the global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets to power the convergence of TV and digital for brands and agencies in the United States....
MARTECHSERIES
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YouTube is adjusting its recommendation engine in an effort to lower the reach of videos that misinform users. This type of content cannot be outright removed since it doesn’t quite violate YouTube’s community guidelines. YouTube will instead reduce the visibility of borderline content by not displaying the videos as recommendations. Users will still be able to find these types of videos if they’re specifically searched for. This change only affects recommended videos that appe...
SEARCH ENGINE JOURNAL
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Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired the advertising duties of 92.7 Big FM India, following a multi-agency evaluation. The agency will service the account from its Mumbai office. The mandate entails strategic positioning, product reach and frequency and re-packaging the channel as a whole. Taproot Dentsu will be involved in the strategy, brand building, advertising campaign and some show concepts across some outdoor and radio campaigns. Ayesha Ghosh, Genera...
BEST MEDIA INFO
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The December’s Ads Leaderboard is chock full of holiday cheer. The major makeover that Audi gave Santa landed the carmaker at number three on the Ads Leaderboard, while Google’s new version of Home Alone came in at number two. That spot was actually one of two Ads Leaderboard appearances for Google, with the Year in Search at the top of the list. Target had some holiday cheer of its own, thanks to its first appearance on the Ads Leaderboard in four years, while Lincoln made its first...
EXCHANGE4MEDIA
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YouTube is removing the ability to automatically share videos on Twitter after they’ve been published.
After January 31st, YouTube videos can no longer be auto-posted to Twitter. It should also be noted that YouTube is removing automatic sharing to Google+ as well. However, given that Google+ will be shut down soon, that’s unlikely to be much of a problem. YouTube sent an email to creators notifying them that this feature will be going away soon. Presumably, this change is bei...

SEARCH ENGINE JOURNAL
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YouTube is warning users that they may see a noticeable decrease in subscriber count as the company purges spam accounts. This will occur from December 13-14, according to an announcement in the YouTube help forum: A YouTube representative goes on to explain that its efforts to remove spam should assure users that they’re organically building an authentic community. Even if a channel did not intentionally acquire spam subscribers, they may have acquired some as a result of the actions of o...
SEARCH ENGINE JOURNAL
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PG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit that says the power company spends too much on advertising and not enough on preventing devastating Northern California wildfires like the blaze that destroyed the town of Paradise last month. While the cause the Camp Fire remains undetermined, residents alleged in a complaint filed Monday that the utility’s “dysfunctional risk assessment methodologies” have failed to improve eve...
BLOOMBERG
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In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ad-supported platform with 2 billion users.
Until now, only consumers paying for the subscription-based YouTube Premium service, available in 29 countries, could see most of YouTube’s original programming. In 2018, YouTube launched more than 50 scripted and unscripted shows. The details are still being worked out, but in the short te...

MARKETING LAND
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YouTube plans to make all original programming free with advertising, as the video streaming unit of Alphabet Inc's Google seeks a bigger audience for shows and movies that were mostly restricted to paid subscribers. The shift in strategy means starting in 2020, a YouTube Premium subscription will no longer be the only way to watch most original programs, with all users having some access. YouTube's paid option will still remove ads from originals as well as all other videos and it comes...
ILLAWARRA MERCURY
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The expansion of the digital realm has been fuelled by digital advertising, but increasing numbers of internet users are the reason this fuel exists. As the global audience has moved behind their computer screens, brands, companies, and services have followed, using digital aids to hone their engagement. The problem is even though advertising online can be far more niche and focused, it can also be falsified and fraudulent. Those companies looking to advertise digitally are paying for certain le...
FORBES
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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.