Big Fuel

Ad Networks

AutoNation | May 30, 2022

AutoNation’s advertising campaign “Go Be Great” is a multi-million dollar campaign that supports the auto retail giant’s employee retention and recruitment effort. It features AutoNation employees and will air on television stations such as ESPN, CNBC, and NBC. It was launched ahead of the Indianapolis 500 race which aired on Sunday on NBC. In addition, AutoNation sponsored Indy 500 driver Helio Castroneves who was looking for a record fifth Indy 500 win. T...

Ad Tech and Martech

Walgreens Advertising | February 28, 2022

Today, Walgreens Advertising Group (wag) announced it will be launching new self-serve programmatic and clean-room solutions allowing brand advertisers to run campaigns more openly on their own terms. The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform (DSP). We’re excited to bring our advertising c...

Social Media Advertising

Facebook, Meta | June 02, 2022

On June 1, Sheryl Sandberg’s journey with Facebook (now Meta) came to an end. The longtime second-in-command at Meta stepped down as the chief operating officer. She leaves behind a complicated legacy. Javier Olivan, Meta’s chief growth officer, will now fill in her big shoes. Sandberg made a post on Facebook to make her resignation official. “When I took this job in 2008, I hoped I would be in this role for five years,” Sandber...

Mobile Advertising

IAB Australia | May 24, 2021

The Australian digital advertising market has maintained its high growth rate, rising 25.8% year on year to $2,883 million in the March quarter of 2021. According to the data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, retail advertising is on the rise, while classified advertising is on the rebound, reflecting the general health of the Australian economy and growing customer trust. “Digital advertising continues apace, and we&...