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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Adometry by Google


Adometry by Google transforms the way the world’s top brands improve marketing performance. Acting as marketing's “system of record,” Adometry solves the complex challenge of integrating, measuring, and optimizing marketing performance across all channels—both online and offline. Combining and interpreting previously silo’d sources of data; the Adometry Marketing Intelligence Platform provides data-driven attribution, modern marketing mix modeling, and intelligent optimization recommendations across and within channels. As a result, marketers are able to identify their true impact on the customer journey and generate actionable insights that improve ROI.

RELATED NEWS


This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with talent from Mindshare, Mediavest | Spark, Razorfish, Essence and INNOCEAN.  Digital native Andy Stevens is SVP of research and insights at Clear Channel Outdoor. He works on the Radar initiative, which uses mobile location data to better plan and buy out-of-home (OOH) and retarget users on mobile....
ADEXCHANGER
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Donald Trump is notorious for barking out reams and reams of soundbites that ensure his name is constantly in the headlines and trending on social media. But, if asked, would you repeat some of his more controversial statements outloud? A new $1.5 million joint digital ad campaign from super PACs Priorities USA, which is supporting Hillary Clinton in the presidential election, and EMILY's list, a super PAC promoting "pro-choice Democratic female candidates in office" asks people to...
BUSINESSINSIDER.IN
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The modern landscape of media, advertising and technology “MAdTech” has become increasingly muddled.The means by which marketers need to advertise and media and platform companies need to relate to customers and advertisers are irrevocably changed and continuing to transform.So exactly how does a company scale in the MAdTech marketplace? Ipsos Connect (my employer) has invested in understanding the foremost ideas, brands, content, advertising and technology emerging in this...
MARKETING LAND
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Facebook, under criticism for its business practices, seems to be branching off into other industries including medicine. Case in point is a partnership with NYU School of Medicine’s Department of Radiology to develop artificial intelligence (AI) tools to improve how fast MRIs can be performed. Currently, a simple scan of a knee can take up to a half hour to perform. This is compared to only a few minutes, or even seconds, for X-rays and CT scanners. Part of the problem is the enormous amo...
MEDGADGET
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On Wednesday, several companies that regularly air commercials during Sean Hannity's Fox News show pulled their ads in the wake of his coverage of the 2016 murder of a Democratic National Committee staffer.The companies who have pulled their ads include Peloton, Ring, and Cars.com, which told BuzzFeed News its media buy strategies "are designed to reach as many consumers as possible across a wide spectrum of media channels....
THE WEEK
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MaxPoint (Nasdaq:MXPT) today announced that it has won the 2017 Interactive Advertising Bureau IAB) Sales Excellence Award for a Small to Medium Size Sales Organization. With this award, advertiser and agency buyers honor the team they feel best demonstrates exemplary leadership and achievements in digital advertising sales. The recognition spotlights MaxPoint’s mission to continually engineer its marketing products and more closely integrate with its customers, including many of the natio...
HTTP://MAXPOINT.COM
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EVENTS

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...