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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Adometry by Google


Adometry by Google transforms the way the world’s top brands improve marketing performance. Acting as marketing's “system of record,” Adometry solves the complex challenge of integrating, measuring, and optimizing marketing performance across all channels—both online and offline. Combining and interpreting previously silo’d sources of data; the Adometry Marketing Intelligence Platform provides data-driven attribution, modern marketing mix modeling, and intelligent optimization recommendations across and within channels. As a result, marketers are able to identify their true impact on the customer journey and generate actionable insights that improve ROI.

RELATED NEWS


Confidence among US advertising agencies is high for 2017, with almost half expecting business growth in the first quarter, according to new research. A fourth-quarter survey of US agencies by marketing software company STRATA found that 43 per cent believe their business will grow in the first quarter 2017, while only 11 per cent expect a decrease....
BANDT
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The Indian Government is all set to bring in Goods and Services Tax (GST) in a few months from now. It is being deemed as the biggest tax reform in the country till now. GST will be levied at multiple rates ranging from 0 per cent to 28 per cent. GST Council has finalized a four-tier GST tax structure of 5%, 12%, 18% and 28%, with lower rates for essential items and the highest for luxury and de-merits goods that would also attract an additional cess....
ADAGE INDIA
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The last 12 months have been a time of unprecedented change on the political, economic and technology fronts. It has become almost impossible to avoid talking of Brexit, Trump or getting caught up in a discussion about digital transformation. Throughout it all there were some stories that stood out, because they marked the start of a fresh chapter or sadly the end of the tale. Here, in no particular order, is a chance to walk back through some of the talking points of 2017....
COMPUTERWEEKLY.COM
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People for the Ethical Treatment of Animals says Lamar Advertising Corp. will never accept another ad from it, claiming the Baton Rouge-based billboard giant took grief from SeaWorld over a 2016 PETA ad calling for the release of a controversial orca....
THEADVOCATE.COM
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After the Orlando and Paris attacks claimed by the Islamic State militant group (ISIS), the United States and French governments are turning to advertising strategies to combat extremism and prevent youngsters joining radical movements....
NEWSWEEK.COM
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The programmatic relationship between agencies and advertisers is evolving as advertisers review and reset contracts and look to alternatives to agency trading desks (ATD’s).A report by the World Federation of Advertisers (WFA) found that while 40% of the worlds biggest brands use ATDs for programmatic ad buying, 90% are reviewing and resetting contracts and business models to improve control and transparency.The findings are based on a survey of 59 WFA members across 18 industry sectors w...
MARKETING WEEK
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...