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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

BGB Group


BGB Group is a marketing communications organization that supports the promotional and educational objectives of pharmaceutical, biotech and medical device clients. Its two agencies subsidiaries, BGB New York and BIONYC, offer capabilities that span medical and marketing consulting, promotional advertising, medical education and digital execution.

RELATED NEWS


We are wrapping up the year by wrapping up the eighth issue of Digiday magazine, which is part of our premium membership program Digiday+. In this issue, we take a look at the big ideas that we believe will shape media and marketing in the year ahead. If there was one dominant theme of 2017, it was the questioning of many of the rosy premises of the shift to digital media. Lawmakers started to hold the tech giants accountable for allowing extremists and foreign entities to use their platforms fo...
DIGIDAY
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McDonald's and its franchisees have picked seven agency groups to handle local advertising for the chain across the United States, Ad Age has learned. Previously, about 60 agencies handled local advertising for nearly 200 cooperative groups across the country. Now it appears that just seven agencies will handle the load going forward. They'll be working with a smaller number of co-ops, perhaps fewer than 100, as McDonald's adjusts the composition of its regional groups nationwide....
ADAGE INDIA
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In fact, it is mobile that has driven the growth in overall digital ad spend, which has seen a 16.4% rise – the highest first-half growth rate for two years. Mobile itself saw a 56.1% increase in the first half of 2016, meaning £0.36 of every £1 spent on digital advertising is now mobile – just five years’ ago, only £0.04 of every £1 went into mobile advertising.Speaking of the news, Tim Elkington, CSO, IAB UK said: “People now spend more time onli...
EXCHANGEWIRE
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Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto or home section of a paper, or for magazines targeting your audience, simply disappeared. Due to very clear measuring tools, unlike print, Internet ads were far cheaper and more appealing to advertisers - so that's where at least some of th...
MONDAQ
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Google has introduced a way for businesses to appear in local listings even before they open to the public. Businesses that are opening in the near future can now create a Google My Business listing.
The listing will appear in Google search results 90 days before the before the opening date, giving businesses an opportunity to build an online presence and generate customer interest. Businesses can also engage with customers via Google My Business listing and answer any questions people ma...

SEARCH ENGINE JOURNAL
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Ad blocking today, says the Interactive Advertising Bureau (IAB), is just plain wrong and ‘a potentially existential threat’ to the advertising industry. For online travel businesses like pan-European travel metasearch Gopili this will be one of the biggest challenges facing them in 2017. Says UK Country Manager Rodolphe Morfoise-Gauthier: “Ad blocking usage is growing rapidly and it’s possible that in the coming years half of all users will be using them.”...
EYEFORTRAVEL
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...