Alphabet’s first-quarter revenue missed analysts’ estimates, sparking concern that advertisers are shifting some spending to digital rivals. Shares of Google’s parent company fell more than 7% following the results. Sales came in at $29.5 billion, excluding payments to distribution partners, Alphabet said in a statement on Monday. Wall Street was looking for $30.04 billion, according to the average of analysts’ estimates compiled by Bloomberg. Revenue from Google advertis...
FIN24
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Today Snapchat is announcing an exciting line-up of advertising partners for the debut of its new advertising product, Commercials, which are Snapchat’s six-second unskippable ads that run across Snapchat Shows in UAE and KSA. Nestlé, (Zenith), BMW (Zenith), Mini Cooper (Zenith), Samsung (Starcom), Louvre (Spark Foundry) and Almarai (Spark Foundry), are the first advertisers to take advantage of the new ad format which will be available exclusively in Snapchat Shows in UAE and KSA. ...
MENAFN
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Google has come under fire for not allowing people to advertise in Welsh. vIt has emerged advertisers can use 44 languages on Google Ads - the online advertising platform - including, French, Spanish, German, Filipino, Latvian and Serbian - but Welsh isn't one of them.
Campaign group Cymdeithas yr Iaith Gymraeg tried to advertise on Google Ads, after North Wales Live raised the issue with them and found Welsh was an unsupported language, sparking anger. Aled Powell, Deputy Chairman of...
DAILY POST
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By now, all of your social media feeds are probably brimming with then-and-now pictures showing the "glow-up" or positive transformations of people including celebrities, friends, family or random folks sharing decade-old images of themselves, alongside current photographs. Although the meme that's proliferated on Facebook, Instagram and Twitter is a great way to show how much you've changed over the years, and users are freely sharing the images, one technologist and follower ...
WDRB
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Fake news isn’t just something that plagues politics and social media. Its poison has permeated communications, including design and advertising, for years and may even have originated there.
The “golden age” of advertising and design in the in the 1950 and 60s produced a lot of sparkling, glittery falsehoods that turned heads and opened wallets. I’m not quashing the quality of work in that period – look at the brilliance of Saul Bass, Paul Rand, and Robert B...
THE DRUM
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As has been well-publicized in recent months, Facebook, at 2.2 billion users, has become a weapon for political propaganda. There are various elements to this. The first consideration, as noted, reaches - political activist groups know that they can get their messaging in front of the largest concentration of people possible via Facebook and that they can target specific users with messaging designed to appeal to their leanings. But more than that, Facebook's News Feed algorithm actually len...
SOCIAL MEDIA TODAY
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After five days of silence from Facebook’s top management over issues arising from misappropriation of Facebook user data by outside sources, CEO Mark Zuckerberg said the company plans to audit all apps that had access to user information prior to a company change of policy in 2014. In a Facebook post, Zuckerberg today addressed the ongoing crisis facing the company since the British firm Cambridge Analytica and a team of researchers reportedly accessed information from as many as 50 milli...
ADWEEK
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Mspark, the leading direct mail distribution company that also provides customer analytics, announced that it has acquired Valu-Direct. Valu-Direct is a shared mail advertising business, offering full-service direct mail capabilities, including design, prepress, printing, and insertion into shared mail packages distributing directly into the USPS or through private delivery carriers....
MARTECH SERIES
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After seven years in their starring roles, the two bosses at Britain’s biggest commercial television companies are stepping down, sparking a search for new leadership at a moment of sweeping change in the global TV business....
FINANCIAL TIMES
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Have you heard the one about the agency that rates potential employees on how quickly they walk into their interview? In the drive to prove who is the busiest, and thus be perceived as the most important or talented, even walking can become a competitive sport. While this story could well be an industry myth, the irony is that in the creative industries where space from the noise, literally and metaphorically, is often the spark of true inspiration, the drive to do more for less is omnipresent. ...
CAMPAIGN
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