What Does a Brand Manager Do?

There are countless titles in the marketing field more so now with the advent of the Fourth Industrial Revolution and the ubiquity of social media. One of these titles is “brand manager”. ...

6 Brands Nailing Twitter Marketing Today

Twitter may not be the flashiest or trendiest social network the past few years. It’s not as sexy as Snapchat doesn’t change as quickly as Instagram, and isn’t in the news as often a...

What Monkeys Can Teach Us about Advertising

Any ad executive will tell you that sex sells. But why? Do sexy images stimulate our biological urges, somehow motivating us to buy products? Or do marketers merely exploit and perpetuate our cultural...

6 Tips to Understand Your Social Media Audience

Have you decided to research your audience more deeply using social media? That’s a great idea. Statistics show that 14 percent of Americans change their mind about an issue because of something...

LinkedIn Reaches 575 Million Members

The professional social network, LinkedIn, has reported that it now has more than 575 million members worldwide. LinkedIn has also provided a breakdown of its audience, helping to contextualize exactl...

Remake Legacy Marketing for a Multichannel World

Every brand has a story it wants to tell consumers. That’s the job of the marketing department. But keeping on top of that assignment today is tough. The number of channels for telling a brand&r...