Advertising & Creative Arts (ACA)

Independent | March 13, 2016

Currently, children’s programmes cannot be accompanied by adverts for unhealthy food when shown on television. However, the same adverts can be broadcast next to the same programmes if they are viewed online. The apparent loophole has caused confusion and frustration for parents and campaigners for some time....

reuters | March 01, 2016

Republican frontrunner Donald Trump has upended the presidential primaries this year by relying heavily on free air time and Twitter at the expense of local-ad buying, throwing into question estimates that the November presidential election could translate into $6 billion spent on TV advertising....

MaxPoint | January 21, 2016

Mobile advertising accounted for 57.7 percent of all digital ad impressions served by MaxPoint (NYSE: MXPT) between November 26 and December 25, 2015, versus 30.6 percent during the same period in 2014. According to MaxPoint’s analysis, location-targeted advertising on phones and tablets amounted to approximately 85 percent of its customers’ mobile ad spend with the company during the 2015 holiday season....

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...