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IBM | July 31, 2020

IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...

Advertiser Platforms

Kevel, Everli | July 08, 2022

Kevel (https://kevel.com), a leading API infrastructure platform used to build custom ad platforms, announces a new partnership with Everli, Europe's leading marketplace for online grocery shopping. Kevel’s ad-serving APIs will enable Everli to launch sponsored product offerings before rolling out additional ad placements in the future. After securing €85.2 million in Series C investment last year, Everli committed to building out their retail media strategy. By int...

Ad Networks, Advertiser Platforms

HPCwire | June 05, 2023

D-Wave Quantum Inc., a leader in quantum computing systems, software and services, and Interpublic Group (NYSE: IPG), one of the world’s premier global advertising and marketing services companies, today announced a partnership that will see the companies work together on quantum computing applications that fuel innovation in marketing investments and strategy. D-Wave and IPG will collaborate on the research and development of quantum-hybrid applications designed to addres...

Ad Tech and Martech

Admix, Integral Ad Science | May 10, 2021

Admix, the first In-Play advertisement platform that connects smartphone gamers and brands, has announced a new alliance with Integral Ad Science (IAS), a world leader in digital ad verification. Admix is the first In-Play advertisement firm that offers ad inventory that is calculated and tested by a trusted, unbiased partner as a result of this integration with IAS. Admix's In-Play advertising is also independently checked and verified with the same rigor as the rest of the d...