Advertising Week

Merkle | September 20, 2016

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will lead two speaking sessions on the Bing Stage during Advertising Week (September 26–30) in New York. Each session will explore significant topics and developments within today’s marketing landscape: presented by Diana Pessin, Vice President, User Acquisition & Programmatic Buying, HBO, and Matt Naeger, Senior Vice President, Client Partner, Merkle. With the pr...

Mindshare | October 05, 2016

Advertising Week brings together industry leaders across marketing, media, technology, and entertainment. In New York, the conference celebrated its 13th year, featuring over 260 daytime seminars and workshops from September 26-30. Mindshare sent a team to report back - here were some of the key themes....

The Huffington Post | March 21, 2017

It was a whirlwind of a day down at Picturehouse Central, as Advertising Week Europe 2017 exploded into life. Data and AI competed with self-confidence, diversity and mental wellbeing to draw delegates’ attention. The conversation between Google’s Matt Brittin and Unilever’s Keith Weed ensured the day made the front pages of mainstream news sites. And in between it all, there was time for some seriously toe-curling tales about flying maggots....

Adage India | March 08, 2017

For nine years, Advertising Week was just a New York thing. But in 2013, it arrived in Europe, marking the start of an aggressive global roll out wound up taking the event to Asia last year.Latin America is scheduled for fall 2017, then Australia in 2018. Beyond that, Africa will be the next stop in world domination -- if organizers have their way.The ambition of Matt Scheckner, executive director of Advertising Week, seems stoppable only by major world events. Last year, Advertising Week Cuba w...