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ADVERTISING AND THE VIDEO EXPERIENCE

Let’s face it: consumers hate advertising. But, it’s one of the primary means by which to monetize online video so it isn’t going away anytime soon. Instead of turning towards figuring out how to get rid of advertising, many content owners and OTT operators are instead looking at how to improve the video advertising experience, applying techniques used in optimizing the quality-of-experience (QoE) of watching video content to the interstitial ads injected into the content. In this panel, you’ll learn about best practices for ensuring the highest quality of experience for video advertising and the methods by which to measure the video ad QoE.