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HOW THE BETTER ADS STANDARDS WILL MATTER TO YOUR BOTTOM LINE

Digital advertising is about to get even more complicated. In an attempt to make ads less annoying for users, Google Chrome browsers will begin broadly enforcing the Better Ads Standards on February 15th, 2018. At our February customer webinar, Phil Pracht, revenue product manager, Christine Masters, director of product management, and Stevie Longwith, Ad Ops program manager, discussed these new digital ad requirements and the steps you need to take today to keep your ad revenue flowing.