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BEST PRACTICES FOR LIVE-EVENT TV ADVERTISING

Live-TV events are some of the best times to get in front of a massive audience. But, at the end of the day, what really matters most is if the spot made an impact. Did it drive sales, search, site visits, registrations or donations? Since these type of ads come at a premium, advertisers are under pressure to prove that live-TV drives revenue. Earlier today, TVSquared hosted a 15-minute “Ad Break” webinar on best practices for live-event TV advertising. The tips were taken from our experience working with more 600+ brands and agencies across the world, and were meant to help advertisers get the best bang for their TV buck.