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HOW TO HIT A HOME RUN COMPETITIVE BRAND AUDIT

Your brand is your company’s most valuable asset. Why? Because your brand is how your organization is perceived by the world around it. And, like it or not, in an increasingly media-centric age, perception is a reality. A competitive brand audit gives you a clear, objective understanding of your brand’s perceived strengths and weaknesses. It examines the visual and verbal language, as well as all-important brand positioning.