THE MASSIVE SCALE OF MOBILE AD FRAUD: HOW TO REALLY GET THE DATA YOU THINK YOU’RE GETTING
Fraudulent mobile data cost marketers $16 billion in 2017. Last fall, 87 percent of devices passed through U.S. mobile programmatic supply were fraudulent. Globally, 13 percent of location signals last year was fraudulent. These figures, based on detailed analysis by consumer intelligence platform Mobilewalla, point to the urgent need for cleaner, more precise and more reliable mobile data.