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MEDIA BUYING

October 15-17, 2018
Austin, USA (United States of America)
It’s been a tough year for media agencies: They’re finding new competition coming from all corners, from consultancies entering the business and offering a one-stop solution for clients, to clients that are seeking to take back control of their media buying and doing more of it in house. At the Digiday Media Buying Summit, we’ll discuss the makings of a modern media agency built for a new era. We’ll cover everything from how consultancies are approaching the industry, to hiring the right talent for a smarter media buying strategy, to new technologies from artificial intelligence to blockchain that will transform the industry over the next decade. We’ll also lay out the future of retail media and the continuing backlash against Google and Facebook’s giant power in the industry.