MARKETING IN AN ALTERED REALITY WORLD
Augmented Reality (AR) and Virtual Reality (VR), commonly known as Altered Reality, are a huge growth opportunity for brands. Goldman Sachs predicts the Altered Reality industry to be an $80 billion market by 2025. Nintendo’s launch of its Pokemon Go mobile app was a huge success for AR and VR. Since then, other brands have followed suit and used altered reality in their marketing campaigns. But where do you start with marketing in an Altered Reality world? How do you up your marketing game and leverage the potential of Altered Reality? Look no further because we’ve got a webinar recap for you! Brent Csutoras, SEJ’s Chief Social Media Strategist, joined SEJ Think Tank on March 22nd to discuss how to grow your brand through AR and VR marketing. Brent talked about the dynamics of VR and AR and presented companies to draw inspiration from when it comes to using Altered Realities for marketing campaigns. Here is a recap of the webinar he gave, including the slides used in his presentation.