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TOTAL-FUNNEL FACEBOOK: SOCIAL ADVERTISING FOR EVERY STAGE OF THE BUYING JOURNEY

Most of today’s online retailers know to advertise on social media. But how many of your campaigns are leading to actual connections with consumers? Or worse yet, how many of those campaigns are targeted to the complete wrong audiences? Facebook users can have wildly varying levels of purchase intent. So why are you paying the same cost per click for shoppers at all stages of the purchase funnel?
It all comes down to knowing your audience. Once you understand how to segment your advertising strategies to the right shoppers, you can devote more time and money to the social campaigns that work and gain an edge over competitors still spinning the wheels of outdated, one-size-fits-all tactics.