With social media democratizing mass media (away from a few large corporations), we all have access to the same tools that the rest of the world does. That makes us responsible for what we say about ourselves. This used to be a static, work-related CV/resume in the previous era, but with social media, this is a dynamic, ever-changing personality-focused live profile. This live profile an aggregate of what we say online no matter which platform surfaces when someone searches about us. Given our rapidly decreasing attention spans, if you do not take charge of your own live profile online, chances are you won’t matter. This session is an introduction to plan the basics of your social footprint, learning about the best practices from social media stalwarts and adding social media personal branding as a 15-minutes-a-day habit.