PHARMA DIGITAL MARKETING AND DESIGN THINKING SUMMIT
September 13-14, 2018
USA (United States of America)
Digital is transforming the way the world does business, and healthcare is no exception. The pharmaceutical industry is rapidly coming to terms with digital technology. New technology companies are entering the market and existing players have had to up their game across marketing and sales operations. Mobile communications, the cloud, advanced analytics and the Internet of Things are among the innovations that are starting to transform the healthcare industry. Pharma executives are well aware of the disruptive potential of these technologies, yet many find it challenging to determine what initiatives to scale up and how to do so.