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THE EVOLUTION OF MARKETING IN SOCIAL

As social continues to mature as a channel and consumer expectations evolve with it, the bar for effective strategy rises. And so do the stakes. We’ve entered a new era, one where being open, real and empathetic on social is required to capture consumer attention and foster brand loyalty. In short, today’s customers crave connection. Join Sprout Social’s CMO Jamie Gilpin and Head of Brand Strategy Lizz Kannenberg for a webinar illustrating how brands can create the real connection on social.