UNDER ARMOUR CASE STUDY: USING SECOND SCREEN TO ENGAGE AUDIENCES (BEST OF ANA EVENTS SERIES)
November 14, 2018 | (1:00 pm)
USA (United States of America)
Within the roster of brands continually testing new creative and ad formats, Under Armour is using its understanding of social platforms and target user demographics as its springboard. Whether it is creating branded lenses or games through Snapchat, product releases via drone drops or branded trivia games that are activated in real-time, Under Armour’s second screen strategy engages, entertains and connects with consumers in ways that are delivering memorable brand awareness during key sporting moments that are easy to get lost in.