November 07-07, 2018
New York, USA (United States of America)
Facing pressure from multiple directions, Facebook, the world’s largest social network, has begun a massive overhaul with long-term implications for marketers. Among the biggest changes is a News Feed update, which shifts the goal of Facebook’s product from serving relevant content to generating “meaningful social interaction.” The update prioritizes content that connects users with their communities, rather than content that users consume passively. In this session, you'll learn what this change means for brands.