SHOPPER MARKETING, MIDWEST CHAPTER
November 14-14, 2018
USA (United States of America)
In today’s world of ever-evolving technology, marketers still need to remember the basics. Orange Leaf has spent the last year getting back-to-basics with our branding, marketing and promoting initiatives that have translated into improved same-store sales. Our in-store marketing focuses on ‘zone selling’ where we are clear, concise and cohesive, making our product the hero. Our strength is our product, so our marketing works to highlight it in subtle ways and never clutter collateral with unnecessary information.