TRANSPARENCY ON SOCIAL MEDIA IN 2018: WHAT CONSUMERS WANT
86% of Americans say transparency from businesses is more important than ever before. With the rapid growth of social media as the major marketing channel, brands and consumers have unprecedented access to each other. While this intimate connection fuels amazing experiences, it also puts additional responsibility on everyone involved. Consumers’ cards are on the table they want more transparency, now. It’s time for brands to step up to the plate and deliver.