MISTAKES IN YOUR GOOGLE ANALYTICS SETUP THAT CAN TRASH YOUR DATA
January 15, 2019 | (12:00 PM)
USA (United States of America)
I’m going to bet that you, your boss, or your clients are looking at Google Analytics and making decisions about where to invest money, what strategy to push, which tactics are working, who gets a raise, and who gets the sack. However, if the data inside that GA report is a little grubby, inaccurate, or lying to you, then you are making bad choices before you have even finished your morning coffee.