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INFLUENCE, RELATIONSHIPS, AND YOUR PERSONAL BRAND

Welcome everybody to the SEMrush Influencer marketing webinar. Today we have one of my favorite marketers and one of the best minds in content, one of the original influencer marketers you could say, Mark Schaefer. Welcome, Mark. There is an approach to influencer marketing that you and I both believe in and probably we were both doing since before influencer marketing became a big trend. It is a hugely popular tactic and strategy being embraced by thousands of content programs and agencies. My conversation with Lee Odden revealed that influencer relationship management is now a sought-after skill, it is a category of software and it is an entirely new breed of agency, the influencer marketing agency.