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HOW TO TRACK & OPTIMIZE NATIVE AD CAMPAIGNS

The first studies on the impact of native advertising reveal that three factors have an important effect on the success of native advertising in online articles. They are: The number of articles reads, how the content is viewed by the reader and how the credibility of the articles is perceived. We understand native advertising as a way for brands to communicate to readers through articles that are integrated into the editorial content of the media while being clearly labeled.