CONNECT TV ADS TO BUSINESS OUTCOMES: A NEW CURRENCY FOR MEDIA BUYS
December 11, 2018 | (1:00 PM)
USA (United States of America)
Winning TV advertisers are looking beyond impressions and traditional rating systems to measure performance and prove ROI of their campaigns. By being able to track how TV campaigns drive web traffic and online conversions, advertisers are able to add digital-like granularity and accuracy to their results. That’s what NBCU has been doing to demonstrate the effectiveness of audience targeting vs. traditional age/gender buys.