ARTIFICIAL INTELLIGENCE AND THE FUTURE OF DATA-DRIVEN ADVERTISING
In the digital age, advertisers are contending with millions of data signals. With this much data available, the task of turning information into knowledge can seem daunting. It’s the job of machine learning algorithms to find value-adding signals amidst the sea of data to find the music in the noise; and, having identified these patterns, to optimize campaigns for maximum efficiency and impact. Join us for a free webinar as Adform’s Chief Strategy Officer, Dr. Jochen Schlosser, takes us on a journey through the development of Artificial Intelligence and Machine Learning. We'll be diving into how Artificial Intelligence can be used not only to optimize campaigns but also to make use of opportunities for AI-powered interactions through emerging channels such as personal assistants and voice-activated technology.