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QUANTIFY THE VALUE OF SNAPCHAT ADVERTISING

Snapchat with its filters, lenses, adoptions and sponsored stories, not to mention its Gen Z and millennial users is a unique platform that is constantly innovating for brand advertisers. Still, marketers managing multichannel campaigns need guidance to measure the impact of these activities accurately. As an inaugural Snap MMM partner since August 2017, Nielsen has been at the forefront of incorporating marketing activity data from Snap into marketing mix models for advertisers.