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A MARKETER’S GUIDE TO LAUNCHING A FACEBOOK LIVE CAMPAIGN

We’ve all had the notifications pop up on our phone when a friend decides to share a moment in real time. But few brands are utilizing Facebook Live to its full marketing potential. The ‘Live’ feature is Facebook’s answer to Periscope and even YouTube, and they want you to use it. This means they are taking great strides to help marketers be successful helping you spread your message even further.