MAKE AUDIENCE BASED-TV ADVERTISING WORK FOR YOU
This isn’t news: things are shifting. Marketers have changed their focus and are no longer bound to content-driven conversations. Ad buying is moving away from television dayparts, networks, and programs to targeted audience-based buying. A good audience-based buying approach should encompass a more practical, targeted philosophy, with data-driven planning. But, all things considered, you won’t drive success with the “it’s all about audience” methodology alone there are a couple more facets to consider. Learn the equation to audience-based marketing success with Comcast Spotlight and other industry leaders.