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BRIDGING THE GAP BETWEEN MARKETING AND SCALES

According to a recent study, 80% of businesses recognize the benefits of greater alignment between marketing and sales, but 60% still operate in silos. 36% of organizations also see a 46% higher customer retention rates with a unified sales and marketing functions. Consumers don’t operate in silos and in today’s multi-device world, they expect a seamless journey, or they will go elsewhere.